In the Weeds
Grow a flower business that fits your family, your schedule, and your goals.
Starting a flower farm takes effort — but you don’t have to figure it out alone. Inside In the Weeds, you’ll learn the exact steps to build a flower business that fits your life — whether that means extra grocery money, a vacation fund, or something more.
Coaching begins Monday, October 6, 2025
JOIN NOWÂ Sound familiar?
 You're a busy mom juggling all the things
You’re working a 9–5 and dreaming of something more
You love flowers, but have no idea how to start a businessÂ
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I've been there. I've done that. Â
And that’s why I created In the Weeds — the course I desperately wished for when I was starting out.
Think of me as your flower-farming big sister, here to guide you step by step toward building a flower business that works for your life and goals — whether that’s a little side income or something much bigger.
Hi, I'm Katy!
Back in 2018, I started Hidden Springs Flower Farm as a side hustle so I could be home with my kids, contribute to our family income, and still nurture my creative side.
Here’s the truth:
I knew NOTHING about flowers.Â
I knew NOTHING about business.
I knew NOTHING about sales.Â
What I did have was determination — and a dream.
Seven years (and plenty of mistakes) later, I’ve grown Hidden Springs into a six-figure flower business. But it wasn’t easy. I spent hundreds of hours researching and thousands of dollars learning through trial and error.
That’s why I created In the Weeds — so you don’t have to do this alone. I’ll take you behind the scenes, step by step, and share everything I wish I had when I was getting started.
What You'll Learn...
Over six weeks, we’ll move step by step from “dreaming” to “doing,” covering everything you need to grow and sell flowers with confidence.
Module 1:
Business Basics
Lay the foundation for success by setting up your small business the right way. We’ll cover finances, simple business plans, and time management strategies so you can stay organized and avoid overwhelm.
Module 2: Â Â
All About Flowers
Discover which flowers are best for your market and your lifestyle. You’ll build a profitable grow list, learn the varieties I recommend, and start to carve out your niche.
Module 3:
Growing Cut Flowers
From seed starting to planting schedules, field layout, and sourcing, you’ll gain the practical knowledge to get blooms in the ground and ready to sell.
Module 4:
Making the Sale
Turn your flowers into income. We’ll cover bouquet making, pricing, subscription programs, and the sales channels that actually work for small farms.
Module 5:
Marketing & Branding
Learn how to attract the right customers with branding, websites, email, and social media — plus the simple marketing strategies that create repeat buyers.
Module 6:
Growing the Business
Explore how to scale beyond the basics with holidays, retail inventory, hosting events, and even hiring help — so you can decide what “bigger” looks like for you.
Your Course Dashboard
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Log in anytime from your computer, phone or tablet to access every lesson, resource, and download.
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Lifetime access to all course materials and updates
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Easy navigation so you can pick up where you left off
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Works perfectly on desktop, tablet, or mobile
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Downloadable worksheets, checklists, and templates at your fingertips
- Access to The Group Chat 24/7
Whether you’re watching during nap time, in the evenings, or between planting rows — this course goes 'in the weeds' with you.
Real Results...
Samantha Lineberger,
Arena Acres
"In the Weeds was more than I thought it would be. As someone who had already started my business, this course provided so much information and knowledge that will help me for years to come."Â
Chelsea Buhts,
Grown & Gathered
"Katy's course was inspiring, supportive, and beyond what I expected. Her personal resources shared with the group were SO helpful! It truly made my jump from backyard gardening to flower farming a reality."
Mallory Toops,
Tate Flower Farm
"In the Weeds was an interactive and personal approach to a flower farming course. I'd recommend this course to anyone who is looking to level up their gardening hobbies and turn it into a business."
Is In the Weeds Right for You?
This course is perfect for you if…
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You’re a beginner flower farmer or hobby gardener ready to turn your passion into a profitable business.
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You want a proven plan that balances profit with a flexible lifestyle.
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You’re willing to put in the work — planting, harvesting, and selling — but don’t want to waste seasons figuring it all out alone.
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You love the idea of having a supportive mentor (and a community!) to guide you step-by-step.
It’s probably not for you if…
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You’re looking for a magic formula that brings overnight success without effort.
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You only want to learn about growing flowers, not how to market or sell them.
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You’re not ready to invest time or energy into starting or growing your business this season.
If you’re nodding along to the first list, you’re exactly who I created In the Weeds for — and I’d love to help you grow your dream flower business.
EXCLUSIVE CONTENT
Successful Subscription Programs
One of the most valuable pieces of In the Weeds is my in-depth training on bouquet subscriptions — the exact system that accounts for nearly one-third of my farm’s sales.
Inside this bonus training, you’ll learn:
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How to set up a subscription program that creates reliable, recurring income
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Who your ideal subscription customer is (and how to find them)
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The logistics of running a smooth program from sign-up to delivery
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How to turn subscription buyers into repeat customers season after season
Here’s the best part: even a handful of subscriptions can more than cover the cost of this course — and keep providing income you can count on every season after.
Real Results...
Kristen King,
Double R Flower Farm
"The course was exactly what I needed as a first year flower farmer. I walked away with so much knowledge, amazing resources, new friends, and a lot more confidence in myself and my business. Katy is so kind and approachable and truly wants to help aspiring flowers farmers get off on the right foot."
Rachel Irwin,
Bushels and Blooms
"Katy has been nothing short of incredible - she devoted so much time and effort to us as we answered questions, had discussions, and continued to check in on us. I feel confident that I now have the tools to continue growing our farm. I'm so excited for the growing season ahead."
It's All Right Here...
Community
Content
Mentorship
Resources
The Details...
Course Dates
 We kick off Monday, October 6, 2025
New modules release weekly through Monday, November 10, 2025Â
Coaching Calls
Join me Fridays at 10 AM ET for live group coaching
Can’t make it? Replays are uploaded to your dashboard by 3 PM ET the same day
The Group Chat
Open 24/7 — think of it like a text thread with your flower farming crew
Ask questions, share wins, and get support anytimeÂ
Content Drops
Modules drop Mondays at 9 AM ET
Everything is stored in your course dashboard so you can revisit lessons anytime Â
Are you ready?Â
My Promise to YouÂ
I know committing to your business can feel like a big step. That’s why I offer a simple 14-day guarantee:
If you dive into the first two modules and decide this isn’t the right fit, just send me an email within 14 days of the course start, and I’ll refund your enrollment.
No hassle. No hard feelings.
When you join In the Weeds, you’re not just signing up for a course — you’re getting a proven roadmap, mentorship, and lifetime access to resources that will keep supporting your business year after year.
FAQs...
How much time will this take each week?
What if I can’t attend the live coaching calls?
Will this help me if I just want a side hustle, not a full business?
Do I need land or a big farm to join?
Is this course only for beginners?
How long will I have access to the materials?
What if I realize it’s not for me?
 Ready to grow YOUR flower business?
Enrollment for the Fall 2025 cohort of In the Weeds opens September 23.
We begin together on Monday, October 6, 2025 — and by the end of six weeks, you’ll have the clarity, confidence, and tools to grow a flower business that fits your life.
Whether your goal is a little side income or building something bigger, now’s the time to get started.
ENROLL NOW