In the Weeds

Grow the flower business of your dreams with proven strategies to turn a profit while achieving a flexible lifestyle for your family. 
Join the Waitlist

 

Sounds great but...

 You're a busy mom

You're already working a 9-5

You don't know the first thing about starting a business

 

I've been there.

I've done that.

I'm sharing it ALL with you!

Think of me as your flower farming big sister, guiding you towards a successful cut flower business. In the Weeds is the experience that I desperately wished for when I started my flower business seven years ago.

 

Real Results...

Samantha Lineberger, Arena Acres

In the Weeds was more than I thought it would be. As someone who had already started my business, this course provided so much information and knowledge that will help me for years to come. 

Chelsea Buhts,

Grown & Gathered at AHF

Katy's course was inspiring, supportive, and beyond what I expected. Her personal resources shared with the group were SO helpful! It truly made my jump from backyard gardening to flower farming a reality.

Mallory Toops,

Tate Flower Farm

In the Weeds was an interactive and personal approach to a flower farming course. I'd recommend this course to anyone who is looking to level up their gardening hobbies and turn it into a business.

Kristen King,

Double R Flower Farm

The course was exactly what I needed as a first year flower farmer. I walked away with so much knowledge, amazing resources, new friends, and a lot more confidence in myself and my business. Katy is so kind and approachable and truly wants to help aspiring flowers farmers get off on the right foot. 

Rachel Irwin,

Bushels and Blooms Farm

Katy has been nothing short of incredible - she devoted so much time and effort to us as we answered questions, had discussions, and continued to check in on us. I feel confident that I now have the tools to continue growing our farm. I'm so excited for the growing season ahead.

It's All Right Here...

We'll Cover...

Module 1:

Business Basics

Starting a small business, finances, business plans, and time management.

Module 2:    

All About Flowers

Identifying your niche, cut flower overview, grow list, and recommended varieties.

Module 3:

Growing Cut Flowers

Field layout, seed starting, planting schedules, sourcing transplants and logistics.

Module 4:

Making the Sale

Bouquet making & presentation, pricing & payments, subscriptions and other sales channels.

Module 5:

Marketing & Branding

Branding, websites, email lists, social media, local marketing, and customer experience.

Module 6:

Growing the Business

Hiring employees, hosting events, holidays, retail inventory and year-round sales.

EXCLUSIVE CONTENT

Successful Subscription Programs

 

In Module 4, we'll extensively cover the Hidden Springs signature Bouquet Subscription Program. This program alone accounts for 1/3 of my farm sales and is KEY to acquiring and maintaining a loyal customer base.

Throughout the session, I'll walk you through the basics of starting a subscription program, targeting your ideal subscription customer, the logistics of running the program, and the art of repeat sales.

Subscription programs are invaluable to flower farmers, bringing in much-needed income outside the growing season which allows for the purchase of seeds and equipment.

By following my methods, the revenue earned from just a handful of subscriptions will cover what you've invested in this coaching program!

The Details...

Content Drops

Modules drop Mondays at 9 AM EST. 

Live Calls

Join us Fridays at 11 AM EST for our weekly live calls or find the recordings in your course content by 3 PM EST.  

The Group Chat

Open 24/7, think of The Group Chat like an ongoing text chain with your flower farming crew. 

Enrollment Opens

Fall 2025

Because I am 100% dedicated to the students in this program, In the Weeds is offered just twice a year to a limited number of participants. Don't miss the opportunity to grow your business this year!

Join the Waitlist

Hi, I'm Katy!

In 2018 I started Hidden Springs Flower Farm as a side hustle to create a life that allowed me to be at home with my children while contributing to our family income and continuing to fulfill my creative side. 

I knew NOTHING about flowers. 
I knew NOTHING about business.
I knew NOTHING about sales. 

But here I am seven years later with a six-figure flower business. 

It wasn't easy. I spent hundreds of hours researching, thousands of dollars in trial and error and I just wished I could talk to someone who had done what I wanted to do. If I could just pick the brain of a seasoned flower farmer who would take me "in the weeds" of the flower business. So that’s what I’ve created.

Join me to grow the cut flower business of your dreams!