An intimate experience designed to guide you through the business of cut flowers.
Coming Soon!
Registration for In the Weeds will open soon. Join the waitlist to be the first to know when the course is open.
Been there, done that.
Sharing it ALL with you!
Think of me as your flower farming big sister, guiding you towards a successful cut flower business.In the Weeds is the experience that I desperately wished for when I started my flower business six years ago.
COMMUNITY
Our private coaching group, “The Group Chat”, is where you'll find community and connection with your flower farming tribe. Each week I'll answer your questions, host business brainstorms, share ups and downs, and we'll cheer each other on through the business of starting a flower farm.
CONTENT
No fluff here. I'm just as busy as you are, so the content I provide is to-the-point with no frills added. Each session maps out the foundation of your business with insight on my personal experience and how you can apply the lessons I've learned to your flower farming journey.
ACTION PLAN
Your action plan will map out the path to a successful business. Each session we'll focus on a theme essential to getting your flower business up and running. In addition to educational sessions, you'll receive downloadable resources, templates and guides .
MENTORSHIP
Coaching includes LIVE group coaching calls where I'll cover your questions, concerns and topics of interest. Can't make it live? Calls will be recorded and questions submitted beforehand so everyone has the opportunity to participate.
RESOURCES
I started from scratch, but you don't have to. You'll gain access to the KEY resources I use to manage, sell and market my business. From my customizable seed starting schedule to email templates and social media inspiration, everything I've created is yours to use.
We'll Cover...
BUSINESS BASICS
Starting a small business, sales channels and pricing.
THE FLOWERS
Grow lists, planting schedule, seed starting, bouquet making & presentation.
MARKETING
Websites, email lists, social media and branding.
SALES
Subscription programs, roadside stands and retail.
NOTE: This is not a master gardener course. We will cover the basics of the cut flower farm including basic seed starting, succession planting, recommended flower varieties and harvest of cut flowers, however the majority of this program will focus on the business of growing and selling cut flowers.
EXCLUSIVE CONTENT:
SUCCESSFUL SUBSCRIPTION PROGRAMS
We'll extensively cover the Hidden Springs signature Bouquet Subscription Program. This program alone accounts for 1/3 of my farm sales and is KEY to acquiring and maintaining a loyal customer base.
Throughout the session, I'll walk you through the basics of starting a subscription program, targeting your ideal subscription customer, the logistics of running the program, and the art of repeat sales.
Subscription programs are invaluable to flower farmers, bringing in much-needed income outside the growing season which allows for the purchase of seeds and equipment.
By following my methods, the revenue earned from just a handful of subscriptions will cover what you've invested in this coaching program!
Hi, I'm Katy!
In 2018 I started Hidden Springs Flower Farm as a side hustle to create a life that allowed me to be at home with my children while contributing to our family income and continuing to fulfill my creative side.
I knew NOTHING about flowers.
I knew NOTHING about business.
I knew NOTHING about sales.
But here I am six years later with a six-figure flower business.
It wasn't easy. I spent hundreds of hours researching, thousands of dollars in trial and error and I just wished I could talk to someone who had done what I wanted to do. If I could just pick the brain of a seasoned flower farmer who would take me "in the weeds" of the flower business. So that’s what I’ve created.
Join me to grow the cut flower business of your dreams!
Samantha Lineberger, Arena Acres
In the Weeds was more than I thought it would be. As someone who had already started my business, this course provided so much information and knowledge that will help me for years to come.
Chelsea Buhts,
Grown & Gathered at AHF
Katy's course was inspiring, supportive, and beyond what I expected. Her personal resources shared with the group were SO helpful! It truly made my jump from backyard gardening to flower farming a reality.
Mallory Toops,
Tate Flower Farm
In the Weeds was an interactive and personal approach to a flower farming course. I'd recommend this course to anyone who is looking to level up their gardening hobbies and turn it into a business.
Kristen King,
Double R Flower Farm
The course was exactly what I needed as a first year flower farmer. I walked away with so much knowledge, amazing resources, new friends, and a lot more confidence in myself and my business. Katy is so kind and approachable and truly wants to help aspiring flowers farmers get off on the right foot.
Rachel Irwin,
Bushels and Blooms Farm
Katy has been nothing short of incredible - she devoted so much time and effort to us as we answered questions, had discussions, and continued to check in on us. I feel confident that I now have the tools to continue growing our farm. I'm so excited for the growing season ahead.
