In the Weeds

Build a Profitable Flower Business Without Burning Out

Learn the proven strategies I used to grow a six-figure flower business while raising three kids — so you can create a lifestyle you love.

Coaching begins Monday, October 6, 2025

 Sound familiar?

 You're a busy mom juggling all the things

You’re stuck in a 9–5 that leaves no time (or energy) for your dreams

You love flowers, but have no idea how to start a business 

 

I've been there. I've done that.

And I'm sharing it ALL with you!

Think of me as your flower farming big sister, here to guide you step-by-step toward building a profitable cut flower business and a life you love. In the Weeds is the experience that I desperately wished for when I started my flower business seven years ago.

Hi, I'm Katy!

In 2018 I started Hidden Springs Flower Farm as a side hustle to create a life that allowed me to be at home with my children while contributing to our family income and continuing to fulfill my creative side. 

I knew NOTHING about flowers. 
I knew NOTHING about business.
I knew NOTHING about sales. 

But here I am seven years later with a six-figure flower business. 

It wasn't easy. I spent hundreds of hours researching, thousands of dollars in trial and error and I just wished I could talk to someone who had done what I wanted to do. If I could just pick the brain of a seasoned flower farmer who would take me "in the weeds" of the flower business. So that’s what I’ve created.

Join me to grow the cut flower business of your dreams!

We'll Cover...

Module 1:

Business Basics

Starting a small business, finances, business plans, and time management.

Module 2:    

All About Flowers

Identifying your niche, cut flower overview, grow list, and recommended varieties.

Module 3:

Growing Cut Flowers

Field layout, seed starting, planting schedules, sourcing transplants and logistics.

Module 4:

Making the Sale

Bouquet making & presentation, pricing & payments, subscriptions and other sales channels.

Module 5:

Marketing & Branding

Branding, websites, email lists, social media, local marketing, and customer experience.

Module 6:

Growing the Business

Hiring employees, hosting events, holidays, retail inventory and year-round sales.

Your Course Dashboard

 

Log in anytime from your computer, phone or tablet to access every lesson, resource, and download.

  • Lifetime access to all course materials and updates

  • Easy navigation so you can pick up where you left off

  • Works perfectly on desktop, tablet, or mobile

  • Downloadable worksheets, checklists, and templates at your fingertips

  • Access to The Group Chat 24/7

Whether you’re watching during nap time, in the evenings, or between planting rows — this course goes 'in the weeds' with you.

Real Results...

Samantha Lineberger,
Arena Acres

"In the Weeds was more than I thought it would be. As someone who had already started my business, this course provided so much information and knowledge that will help me for years to come." 

Chelsea Buhts,
Grown & Gathered

"Katy's course was inspiring, supportive, and beyond what I expected. Her personal resources shared with the group were SO helpful! It truly made my jump from backyard gardening to flower farming a reality."

Mallory Toops,
Tate Flower Farm

"In the Weeds was an interactive and personal approach to a flower farming course. I'd recommend this course to anyone who is looking to level up their gardening hobbies and turn it into a business."

Is In the Weeds Right for You?

This course is perfect for you if…

  • You’re a beginner flower farmer or hobby gardener ready to turn your passion into a profitable business.

  • You want a proven plan that balances profit with a flexible lifestyle.

  • You’re willing to put in the work — planting, harvesting, and selling — but don’t want to waste seasons figuring it all out alone.

  • You love the idea of having a supportive mentor (and a community!) to guide you step-by-step.

It’s probably not for you if…

  • You’re looking for a magic formula that brings overnight success without effort.

  • You only want to learn about growing flowers, not how to market or sell them.

  • You’re not ready to invest time or energy into starting or growing your business this season.

If you’re nodding along to the first list, you’re exactly who I created In the Weeds for — and I’d love to help you grow your dream flower business.

It's All Right Here...

Real Results...

Kristen King,
Double R Flower Farm

"The course was exactly what I needed as a first year flower farmer. I walked away with so much knowledge, amazing resources, new friends, and a lot more confidence in myself and my business. Katy is so kind and approachable and truly wants to help aspiring flowers farmers get off on the right foot."

Rachel Irwin,
Bushels and Blooms

"Katy has been nothing short of incredible - she devoted so much time and effort to us as we answered questions, had discussions, and continued to check in on us. I feel confident that I now have the tools to continue growing our farm. I'm so excited for the growing season ahead."

EXCLUSIVE CONTENT

Successful Subscription Programs

 

In Module 4, we'll extensively cover the Hidden Springs signature Bouquet Subscription Program. This program alone accounts for 1/3 of my farm sales and is KEY to acquiring and maintaining a loyal customer base.

Throughout the session, I'll walk you through the basics of starting a subscription program, targeting your ideal subscription customer, the logistics of running the program, and the art of repeat sales.

Subscription programs are invaluable to flower farmers, bringing in much-needed income outside the growing season which allows for the purchase of seeds and equipment.

By following my methods, the revenue earned from just a handful of subscriptions will cover what you've invested in this coaching program!

The Details...

Course Dates

The Fall 2025 session of In the Weeds begins Monday, October 6. Modules drop weekly through November 10. 

Coaching Calls

Join us Fridays at 10 AM EST for our weekly live calls or find the recordings in your course content by 3 PM EST.  

The Group Chat

Open 24/7, think of The Group Chat like an ongoing text chain with your closest flower farming crew. 

Content Drops

Modules drop Mondays at 9 AM EST. Access all course materials and downloads through your dashboard.

 Opening Soon

Registration for In the Weeds opens September 23.

Sign up and be the first to know when doors open! 

JOIN THE WAITLIST